UN / Farmageddon

ONLINE & PR / United Nations FAO - Farmageddon

On March 22, 2013, a drought disaster hit more than 45 million online farmers around the world.
The players of the online game "Farmerama" found their carefully planted and long cultivated farms
fallen victim to the first online global drought.

The initiative on World Water Day aimed to help the UN Water and the Ending Hunger Movement of FAO
(United Nations Food and Agriculture Organization) called attention to water scarcity and the problems of
real life farmers around the world.
Online farmers were given the choice to carry on playing, or to help end
the virtual drought by passing on the message or making a donation for low-cost pumps, water tanks,
tubing and other supplies for poor farmers.