PRINT / Lamisil


"Eyeball Mecca"



"Shoelace Centerpede"



"Fungal Warfare"


 

IN-STORE / Lamisil

To highlight the fact that Lamisil is the most effective cure for athlete's foot, we places a series of weird, infected shoes in quarantine cages, completed with hidden speakers playing 'infectious'sounds. The action succesfully targeted people on their hunt for shoes to persue their sport hobbies (such as running or climbing) - those activities where the chance of catching athlete's foot is highest.